
Design is more than technique or taste. I think like a marketer, put myself in the shoes of my clients, and use design to support business outcomes: delivering a clear message, reaching the right audience, and moving people to act.
Teaching keeps me on my toes. Explaining the value of design, giving direction, and challenging others requires strong communication and connection. These skills carry directly into my work with clients and teams. I’ve mentored designers at many stages of their careers and find real reward in helping others get better in their thinking, creativity, and craft.
I’m a husband and proud father of two. I enjoy biking, photography, genealogy, and history. I’ve climbed to the top of Mount Fuji twice, and am a die-hard Duke basketball fan.
