The Excel Center of West Central Indiana is a tuition-free high school for adults, offering an Indiana Core 40 diploma — not a GED — along with college credit, career certifications, and wraparound support services such as childcare, transportation assistance, and flexible scheduling. The school empowers adults to take control of their future by removing barriers, building confidence, and providing a clear pathway toward college or a sustainable career — helping many set a positive example for their children and break cycles of generational poverty.
I led the design and production of the launch campaign, including the website, print collateral, and digital assets for both organic and paid media. Our messaging addressed the real fears and barriers facing adults returning to school — from time and financial constraints to fear of failure — while positioning the Excel Center as an accessible, supportive path forward. The visual system highlighted real students and local stories, creating an emotional connection and reducing uncertainty for prospective learners.
The result was a mission-driven campaign that built community awareness and achieved the initial enrollment goal of 150 students for the school’s launch, establishing a strong foundation for ongoing growth.
