Kenra Professional is an almost 100-year-old haircare brand trusted by salon artists across the U.S. and U.K. Its products are used by celebrity stylists to create looks for clients such as Kim Kardashian and Kaley Cuoco. The brand includes three sub-brands: Kenra®, Kenra Platinum®, and Kenra Color®. Its products are sold through major beauty retailers, including Ulta Beauty’s 600+ locations nationwide, reaching professional stylists with performance-driven, premium products.
As Senior Creative Manager, I led the brand architecture, packaging design, retail graphics, and corporate identity across all three sub-brands. I directed and mentored a bi-coastal creative team of six designers split between Los Angeles and Indianapolis, elevating the visual system and unifying how the brand showed up across every touchpoint. I also collaborated on high-end Hollywood photoshoots and campaign productions, helping shape the visual language of Kenra’s stylist-focused brand storytelling.
The result was a cohesive, premium brand presence that strengthened recognition, improved retail impact, and supported significant business growth — helping drive Kenra Professional from $72M to over $100M in sales within three years.
Kenra Professional uses a monolithic brand architecture built around a single masterbrand. The Kenra mark is pushed into each sub-brand—Kenra, Kenra Platinum, and Kenra Color—to create immediate connection to the parent brand while allowing each line to serve distinct needs for professional stylists.
The core styling and care line delivering classic, reliable performance that professional stylists trust every day.
A premium line defined by advanced formulations and ingredients, offering elevated performance and refined care.
A professional color system focused on artistic expression and vivid, reliable results in the hair.
Professional stylists are the center of every decision—from product development to education, imagery, and support.
High-performance, professional-exclusive products designed to deliver reliable, repeatable results in real salon conditions.
Trend-driven inspiration translated into achievable, wearable results that support creativity without sacrificing control.
Clear, accessible education designed to build confidence, elevate craft, and support long-term stylist success.
Kenra is the core styling and care line known for dependable, high-performance products that professionals trust day-in and day-out. It delivers consistent results and essential tools that support a wide range of stylist needs.
Kenra Platinum elevates performance with refined formulations, premium ingredients, and enhanced benefits — supporting advanced styling, protection, and care for clients who demand a more luxurious experience.
Kenra Color focuses on creative expression with a broad palette of professional hair color that delivers reliable, vibrant results and maximizes stylist creativity in salon color services.
